Privacy Policy

Last Updated: March 1, 2026


This Privacy Policy explains how Onboard Marketing Group ("Onboard," "we," "us," "our") collects, uses, discloses, and protects personal information when you visit our website and interact with our services. It also explains your privacy rights and choices under applicable privacy laws, including the GDPR, UK GDPR, CCPA/CPRA, CalOPPA, and PIPEDA, among others.


If you have questions or requests related to this Privacy Policy, contact:


Dr. Brandon Boggan
Owner
Email: brandon@onboardmg.com
Phone: 205-578-8246


Mailing Address:
Onboard Marketing Group
2705 Pelham Pkwy, Ste 200
Pelham, AL 35124


1) Scope

This Privacy Policy applies to personal information we collect through our website, forms, and related online interactions that link to this Privacy Policy (collectively, the "Site"). It does not cover third-party websites, services, or platforms that may be linked from our Site, which are governed by their own privacy policies.


2) Personal information we collect

We may collect the following categories of personal information:


A. Information you provide directly

  • Contact details such as name, email address, phone number, business name, and job title
  • Messages and inquiry details you submit through forms, email, or chat
  • Scheduling or consultation details (if you request an appointment or meeting)


B. Information collected automatically
When you visit our Site, we and our service providers may automatically collect:

  • Device and technical data (IP address, browser type, device identifiers, operating system)
  • Usage data (pages viewed, time spent, referring pages, clicks, scrolls, interactions)
  • Approximate location derived from IP address
  • Cookie and similar tracking data


C. Information from third parties
We may receive information from advertising and analytics partners (for example, aggregated performance metrics and audience insights) in connection with campaigns and measurement.


3) Cookies, analytics, and advertising technologies

We use cookies, pixels, tags, and similar technologies to operate and improve the Site, measure performance, and support advertising.

If relevant to your use of the Site, we may use:


  • Google Analytics
  • Google Tag Manager
  • Google Ads
  • Google Search Console
  • Meta Ads
  • Meta Pixel
  • Ahrefs


These tools may set or read cookies and collect usage data to help us understand Site performance, measure conversions, build audiences, and deliver or evaluate ads. CalOPPA also requires disclosure about online tracking and "Do Not Track" signals.

Your choices (cookies and ads)


Depending on your location, you may be presented with a cookie banner or preference tool that lets you accept, reject, or customize non-essential cookies (such as analytics and advertising cookies).


You can also control cookies through your browser settings and may be able to use industry opt-out tools:


  • Google Ads controls and opt-out options
  • Meta ad preferences and opt-out options
  • Device-level ad personalization controls (mobile)


(Where required, we will request consent before setting non-essential cookies.)


4) How we use personal information

We use personal information for the following purposes:


  • Provide and operate the Site
  • Respond to inquiries and communicate with you
  • Provide services and support (including proposals, onboarding, and account communications where applicable)
  • Analyze and improve Site performance, content, and user experience
  • Marketing and advertising (including measuring ad performance and showing ads that may be relevant)
  • Security and fraud prevention (protecting the Site and users)
  • Legal compliance and enforcing our agreements


5) Legal bases for processing (GDPR/UK GDPR)

If you are in the EEA, UK, or Switzerland, we process personal data under one or more of the following legal bases, as applicable:

  • Consent (for example, where required for certain cookies or marketing)
  • Contract (to take steps at your request before entering a contract and to perform a contract)
  • Legitimate interests (such as improving our Site, marketing our services, and securing our systems, balanced against your rights)
  • Legal obligation (to comply with applicable laws)


For transparency obligations, privacy notice content is guided by GDPR Articles 13 and 14.


6) How we disclose personal information

We may disclose personal information to:


Service providers and vendors
Companies that help us operate the Site and business (hosting, analytics, CRM tools, scheduling, communications, security, and measurement). They are permitted to process personal information only to provide services to us.


Advertising and analytics partners
For measurement, attribution, audience building, and ad delivery (such as Meta and Google products), subject to your choices and applicable law.


Legal and compliance disclosures
If required by law, subpoena, court order, or to protect rights, safety, and security.


Business transfers
If we are involved in a merger, acquisition, financing, or sale of all or part of the business, information may be disclosed as part of that transaction.


7) Data retention

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including:


  • The time needed to respond to your request or provide services
  • Maintaining business records, security logs, and backups
  • Compliance with legal, accounting, or reporting requirements
  • Resolving disputes and enforcing agreements


When retention is no longer necessary, we delete, anonymize, or securely archive the information.


8) Data security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system can be guaranteed 100% secure, and we cannot guarantee absolute security.


9) International transfers

If you access the Site from outside the United States, your information may be transferred to and processed in the United States and other countries where we or our service providers operate. Where required by law, we use appropriate safeguards for cross-border transfers (for example, standard contractual clauses or other lawful mechanisms).


10) Your privacy rights and choices

Your rights depend on where you live. You may exercise these rights by contacting us.


A. Rights for EEA/UK/Switzerland residents (GDPR/UK GDPR)

You may have the right to:

  • Access your personal data
  • Correct inaccurate personal data
  • Delete personal data (in certain circumstances)
  • Restrict or object to processing (including objection to direct marketing)
  • Data portability
  • Withdraw consent (where processing is based on consent)
  • Lodge a complaint with your local supervisory authority


B. Rights for California residents (CCPA/CPRA)

Under California law, you may have the right to:


  • Know what personal information is collected, used, disclosed, "sold," or "shared"
  • Request deletion of personal information (subject to exceptions)
  • Correct inaccurate personal information
  • Access your personal information in a portable format
  • Opt out of the "sale" or "sharing" of personal information (as defined by California law)
  • Limit the use and disclosure of sensitive personal information (if applicable)
  • Not receive discriminatory treatment for exercising your rights


California law requires certain "notice at collection" style disclosures and transparency about categories, purposes, and whether data is sold or shared.


Do Not Sell or Share My Personal Information
We do not sell personal information for money. However, some advertising technologies may involve sharing personal information (such as online identifiers) for cross-context behavioral advertising, which may be considered "sharing" under California law.


To opt out, you can:


  1. Use our cookie preferences tool to reject advertising cookies, and/or
  2. Submit a request to us at brandon@onboardmg.com with the subject line "California Privacy Request".


Authorized agent
You may use an authorized agent to submit requests as permitted by law. We may need verification of the agent’s authority and your identity.


Verification
We will verify your request using reasonable methods appropriate to the sensitivity of the information requested.

C. Rights for Canada residents (PIPEDA)

If PIPEDA applies, you may have rights to:


  • Access personal information we hold about you
  • Request correction of inaccurate information
  • Withdraw consent (subject to legal/contractual restrictions and reasonable notice)
  • Ask questions about our privacy practices


PIPEDA is built around fair information principles, including accountability, identifying purposes, consent, safeguards, and individual access.


11) CalOPPA disclosures (California Online Privacy Protection Act)

CalOPPA requires that our Privacy Policy be conspicuously posted and include certain disclosures, including how we respond to browser "Do Not Track" signals.


Do Not Track (DNT)
At this time, our Site does not respond to browser "Do Not Track" signals in a uniform way because there is not yet a widely adopted standard for recognizing and implementing DNT across technologies and vendors. You can still control tracking through cookie preferences (where available) and browser settings.


12) Children’s privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us and we will take appropriate steps to delete it.


13) Third-party links

Our Site may include links to third-party websites or tools. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.


14) Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the "Last Updated" date above. If changes are material, we will provide additional notice as required by law.


15) Contact us

To submit a privacy request or ask questions about this Privacy Policy, contact:


Dr. Brandon Boggan
Owner, Onboard Marketing Group
Email: brandon@onboardmg.com
Phone: 205-578-8246


Mailing Address:
Onboard Marketing Group
2705 Pelham Pkwy, Ste 200
Pelham, AL 35124